/ Brand Identity

Your brand is your
first impression.
Make it unforgettable.

/ Philosophy

A logo is not a brand.
A brand is a system.

/ The Work

Built with intention.
Built to last.

No templates. No Canva shortcuts. Every brand identity is built from scratch — logo system, visual language, color, type, and guidelines you can hand to anyone and have them get it right every time.

60+ Brands Built

10 Day Delivery

100% You Own It

Brand Identity ✦ Logo Design ✦ Visual Systems ✦ Brand Strategy ✦ Color & Typography ✦ Brand Guidelines ✦ Website Design ✦ Campaign Creative ✦ Brand Identity ✦ Logo Design ✦ Visual Systems ✦ Brand Strategy ✦ Color & Typography ✦ Brand Guidelines ✦ Website Design ✦ Campaign Creative ✦ Brand Identity ✦ Logo Design ✦ Visual Systems ✦ Brand Strategy ✦ Color & Typography ✦ Brand Guidelines ✦ Website Design ✦ Campaign Creative ✦

Delivered in 10 Days | Starting at $1,500 | 60+ Brands Built | You Own All Files | No Templates. Ever.

You look like everyone else

A generic logo from a $5 online tool tells customers you cut corners. If your brand looks amateur, so does your business — regardless of how good your work actually is.

Nothing looks consistent

Your truck wrap doesn't match your business card, your Instagram looks nothing like your website. Brand confusion kills trust before a single conversation happens.

You've outgrown what you started with

What got you here won't take you there. You're ready to charge more, land bigger clients, and be taken seriously. Your brand needs to catch up.

Your brand should open doors. Not close them.

See Packages → See the Work →

01 Logo Design Primary mark, alternate lockups, icon version — a full logo system, not just one file.

02 Color & Typography A deliberate color palette and type system that works across print, digital, and signage.

03 Brand Guidelines A living document that tells anyone — vendors, designers, printers — exactly how to use your brand.

04 Brand Strategy & Messaging Positioning, voice, and the words that make people choose you over everyone else in your market.

05 Production Files Every format you need — SVG, PNG, PDF. Print-ready, web-ready, sign-ready. You own them all.

06 Website Design (Premium Package) Brand-matched custom website — built to convert and deployed in days, not months.

Starter

Brand Identity

$ 1,500

Everything you need to show up with confidence — a complete brand identity built from scratch, delivered in 10 days.

✓Primary logo + alternate lockups
✓Icon / submark version
✓Color palette (primary + secondary)
✓Typography system
✓Brand guidelines PDF
✓All source files — you own everything
✓Print + web ready exports

Delivered in 10 days Get Started →

Best Value

Premium

Brand Identity + Website

$ 3,500

The full package. Brand identity built first, then a custom website that's designed to match it perfectly — done together the right way.

✓Everything in Brand Identity
✓Brand strategy & messaging
✓Custom multi-page website
✓Mobile-first, fast-loading
✓Contact form + lead capture
✓SEO foundation setup
✓Signage & vehicle wrap ready files
✓You own the domain & hosting

Delivered in 14–18 days Get Started →

Not sure which is right for you? Send me a message — I'll give you a straight answer, no pitch attached.

Founder · Lead Designer · Strategist

Michael
Deschenes

/ About Me

You're not hiring an agency.
You're hiring me.

I'm the founder and the one who does the work — not a project manager who delegates to a junior designer you've never met. Every logo, every website, every decision comes directly from me.

I've spent years building brands across CPG, apparel, fitness, hospitality, and trades — with the kind of detail that only comes from doing the work yourself. I blend manual craftsmanship with AI-powered speed, so your site is sharp, fast, and delivered without the agency timeline or the agency bill.

Clients trust me because I bring clarity, taste, and actual solutions — not buzzwords and bloated proposals.

/ Previously worked with

Facebook US Open Masters Tournament American Needle

See Pricing → Ask Me Anything →

Web Design Motion Finance

Keeping Balanced Solutions

2026

Meta Ad Social Media

NIAM

2026

E-Commerce Brand Identity

Crosswave

2024

Brand Identity Campaign Creative

Epic Septic

2025

Campaign Creative Brand Content

Dope Rope — Smoke Country

2024

Brand Identity Packaging

Northwood Nutrition

2024

Brand Identity Trades

Western Welder

2025

Photography Brand Content

Dope Rope — Photography

2024

"He took our brand from embarrassing to something we're genuinely proud to put on everything."

— Jason R., Roofing Contractor, Delaware

"Fast, sharp, and the site actually gets us leads. The ROI was obvious within the first month."

— Laura M., E-commerce Founder

"We've worked with bigger agencies. None of them communicated or delivered like this."

— Chris B., Fitness Studio Owner

/ How It Works

A tight process that keeps projects moving and clients in the loop. No wasted meetings. No mystery. Most sites are live within 7 days.

Discovery

One focused call to understand your goals, customers, and what winning looks like.

Design

Concepts built around your brand positioning, not generic templates. You'll see it before we build it.

Design & Refine

I build the identity, present concepts, and refine until it's exactly right. You get real revisions, not endless back-and-forth.

Deliver & Hand Off

Every file, every format. Brand guidelines, source files, exports for every use case. You leave owning a complete brand system — not just a logo.

/ Ready to Build Something Real?

Stop blending in. Start standing out.

Your brand is the first thing clients, partners, and competitors see. It should make them feel like you mean business — because you do. Let's build a brand identity that earns respect before you say a word.

Get My Brand Built → See packages first →

Your brand is your
first impression.
Make it unforgettable.

A logo is not a brand.
A brand is a system.

Built with intention.
Built to last.