/ Brand Identity, Creative Direction & Web Design
/ Philosophy
/ About
Wood Fired Designs is a one-person studio with no patience for generic templates and no interest in design that doesn't earn its keep. Purpose-built creative that lights a fire under your brand.
/ Selected Work
Real brands, real businesses. Hover any card to see the work in motion — click through for the full case study.
/ Just For Fun
This one's a personal concept project, not client work — a fan-made "City Connect" uniform exploration for the Seattle Mariners. Not affiliated with, endorsed by, or produced for MLB, the Seattle Mariners, or Nike. Shown here purely because sports identity design is what I do for fun on weekends.
/ Freelance & Available
Everything above? One designer, working alone.
/ Services
Brand identity, campaign creative, and the presentations that sell it in the room — built to make people stop scrolling and start trusting.
Founder · Lead Designer · Strategist
/ About Me
You're not hiring an agency.
You're hiring me.
I'm the founder and the one who does the work — not a project manager who delegates to a junior designer you've never met. Every logo, every website, every decision comes directly from me.
I've spent years building brands across CPG, athletic apparel, sports, fitness, hospitality, and trades — with the kind of detail that only comes from doing the work yourself. I blend manual craftsmanship with AI-powered speed, so every deliverable is sharp, fast, and built to hold up in front of stakeholders.
Clients trust me because I bring clarity, taste, and actual solutions — not buzzwords and bloated proposals.
/ Previously worked with
/ What Clients Say
"Working with Michael is the rare experience of getting agency quality without the agency attitude."
"He took our brand from embarrassing to something we're genuinely proud to put on everything."— Jason R., Roofing Contractor, Delaware
"Fast, sharp, and exactly what we described in the first call — no back-and-forth, no revisions marathon."— Laura M., E-commerce Founder
"We've worked with bigger agencies. None of them communicated or delivered like this."— Chris B., Fitness Studio Owner
/ Let's Work Together
I'm a freelance designer available now for brand identity, campaign creative, packaging, presentations, and web work — solo, hands-on, start to finish.
