Swig and Swine Barbecue

The primary challenge Swig and Swine faced was establishing a strong and recognizable brand identity in a saturated market filled with bars and eateries. Being a new entrant in the bustling French Quarter, they needed a brand that would not only attract tourists but also resonate with locals. The goal was to create an identity that was bold, unique, and aligned with the vibrant culture of New Orleans, while also setting them apart from the competition and driving foot traffic to their establishment.

Our concept for Swig and Swine was inspired by the lively spirit of New Orleans. We aimed to blend the traditional southern aesthetics with modern design elements to create a brand that felt both timeless and contemporary. The visual identity incorporated bold colors, eclectic typography, and playful illustrations, capturing the essence of the French Quarter’s vibrant atmosphere. The strategy was to create a brand experience that was memorable, engaging, and reflective of the unique character of the locale.

To bring this concept to life, we developed a cohesive brand identity package that included the following elements: Menus and Packaging: Designed to be visually appealing and functional, incorporating the brand’s bold color palette and unique typography. Merchandise: Created a range of branded merchandise that helped in promoting the brand and enhancing customer loyalty. Signage: Developed eye-catching signage that not only attracted attention but also reinforced the brand identity. Illustrations: Produced custom illustrations that were used across various touchpoints, adding a unique and personal touch to the brand. Brand Guidelines: Compiled a comprehensive set of brand guidelines to ensure consistency in all future brand communications and visual representations. The result was a strong and distinctive brand identity that effectively set Swig and Swine apart from its competitors, attracting a loyal customer base and establishing the bar as a must-visit destination in the French Quarter. This strategic branding approach contributed significantly to their early success and ongoing popularity.

To bring this concept to life, we developed a cohesive brand identity package that included the following elements: Menus and Packaging: Designed to be visually appealing and functional, incorporating the brand’s bold color palette and unique typography. Merchandise: Created a range of branded merchandise that helped in promoting the brand and enhancing customer loyalty. Signage: Developed eye-catching signage that not only attracted attention but also reinforced the brand identity. Illustrations: Produced custom illustrations that were used across various touchpoints, adding a unique and personal touch to the brand. Brand Guidelines: Compiled a comprehensive set of brand guidelines to ensure consistency in all future brand communications and visual representations. The result was a strong and distinctive brand identity that effectively set Swig and Swine apart from its competitors, attracting a loyal customer base and establishing the bar as a must-visit destination in the French Quarter. This strategic branding approach contributed significantly to their early success and ongoing popularity.